Juzaburo Sekiye had a dream of furthering the cause of world peace through sharing a love and knowledge of flowers... "making the flower the symbol of peace and culture without regard to country boundaries."
To promote world peace by sharing the beauty of flowers.
To exchange design techniques and ideas with industry professionals around the world. To learn about the latest care and handling techniques. And to promote student exchange programs, which allow students to study floral design in countries other than their own.
To meet people from other countries and cultures who may be new sources for products and supplies. To broaden knowledge about sound business practices worldwide. To make lasting friendships with others in the floral profession.