Juzaburo Sekiye had a dream of furthering the cause of world peace through sharing a love and knowledge of flowers... "making the flower the symbol of peace and culture without regard to country boundaries."
To promote world peace by sharing the beauty of flowers.
To exchange design techniques and ideas with industry professionals around the world. To learn about the latest care and handling techniques. And to promote student exchange programs, which allow students to study floral design in countries other than their own.
To meet people from other countries and cultures who may be new sources for products and supplies. To broaden knowledge about sound business practices worldwide. To make lasting friendships with others in the floral profession.
World Flower Council is a Non-Profit Association depending entirely on the generous support of members, industry suppliers, and friends for funding.
The winner of our 15th annual contest uses innovation and education to sow the seeds of success.
The Canadian Student Chapter presented their annual Lunch and Learning Day in April. It was held at Seneca College in Toronto and the students of both the full and part-time floral design programs were invited.
The objective of the day is to give the new people who are just finishing their courses and who are ready to enter the floral industry, a more global perspective on the career path they have chosen.